Saleshandy vs Instantly.ai:
Which Cold Email Tool Wins in 2025?
An honest, detailed comparison to help you choose the right cold email platform for your business
Last updated: 05/10/2025
If you’re building a cold email outreach strategy, you’ve probably stumbled across both Saleshandy and Instantly.ai. Both promise to help you scale your email campaigns, automate follow-ups, and ultimately close more deals. With similar starting prices around $25-30/month, the choice isn’t about budget—it’s about which approach fits your workflow better.
After digging deep into both platforms, we’ve put together this comprehensive comparison. Whether you’re a solo founder bootstrapping your first sales campaign or running an agency managing multiple clients, this guide will help you understand which tool fits your needs (and budget) better.
Let’s cut through the marketing fluff and see what these platforms really offer.
Quick Comparison Overview
| Feature | Saleshandy | Instantly.ai |
|---|---|---|
| Starting Price | $25/month (annual) | $30/month |
| Best For | Small teams & agencies needing control | High-volume senders scaling fast |
| Email Accounts | Limited by plan | Unlimited scaling |
| Key Strength | Deliverability suite & unified inbox | Infinite outreach capacity |
| Learning Curve | Moderate setup required | Heavy automation focus |
| G2 Rating | 4.6/5 (556+ reviews) | 4.9/5 (1,880+ reviews) |
Ready to Start Your Cold Email Campaign?
Both platforms offer excellent features. Choose the one that fits your needs and start reaching more prospects today.
What Each Platform Actually Does
Saleshandy: The Organised Approach
Saleshandy positions itself as an all-in-one cold email platform with a strong focus on deliverability and organisation. Think of it as the tool that wants to help you send better emails, not just more emails.
Core Features
- Unified inbox for managing all responses
- Built-in lead finder to discover prospects
- Sequence score to gauge campaign quality
- Agency portal for client management
- Automated follow-up sequences
- Comprehensive deliverability tools
- Email verification add-on
- Integration with major CRMs
The standout here is their deliverability suite. They’re not just helping you send emails—they’re actively working to ensure those emails actually land in inboxes. Their unified inbox is also a game-changer if you’re managing multiple email accounts and don’t want to juggle between browser tabs.
Instantly.ai: The Scale-First Philosophy
Instantly.ai takes a different approach. They’re all about unlimited scale. If your growth strategy involves sending thousands of cold emails across dozens of accounts, this is where Instantly.ai shines.
Core Features
- Unlimited email account connections
- Advanced email validation tools
- Bulk domain testing for deliverability
- Smart inbox rotation to spread volume
- Unibox for centralised lead management
- Campaign analytics and optimisation
- Cold Email Accelerator program
- Private community access
- Reputation protection systems
- Bounce detection automation
What makes Instantly.ai different is their “unlimited accounts” approach. Rather than limiting you by plan tier, they let you connect as many sending accounts as you need. This is particularly powerful if you’re running large-scale agency operations or high-volume prospecting campaigns.
Pricing: The Reality Check
Saleshandy Pricing
Saleshandy uses straightforward tiered pricing. You know exactly what you’re getting and what you’ll pay:
- Outreach Starter: $25/month (annual) or $36/month
- Outreach Pro: $74/month (annual) or $99/month
- Outreach Scale: $149/month (annual) or $199/month
- Outreach Scale Plus: $219/month (annual) or $299/month
- Email Verification: $60 add-on
The transparent pricing makes budgeting easy, especially for smaller teams or those just getting started with cold email.
Instantly.ai Pricing
Instantly.ai offers flexible pricing based on your sending volume and needs:
- Starting from: $30/month for basic plans
- Pricing scales with email volume and accounts
- Custom enterprise plans available
- Additional features: Reputation protection, API access, webhooks
- Unlimited email account connections on all plans
Their pricing is competitive and scales with your needs, though exact tier pricing may require contacting sales for high-volume requirements.
Pricing Comparison
Both platforms have very similar starting prices—Saleshandy at $25/month (annual) and Instantly.ai at $30/month. The real difference comes down to what you get at each tier and how they scale. Saleshandy offers clearer tier structures, whilst Instantly.ai focuses on unlimited account scaling from the start.
Compare Pricing & Features Yourself
Visit both platforms to see their latest pricing and features. Most offer free trials or demos.
User Reviews: What People Actually Say
Saleshandy Reviews
Strong ratings on major B2B platforms, though Trustpilot numbers are limited. Users consistently praise the unified inbox and deliverability features, but some note the setup time required.
Instantly.ai Reviews
Exceptional ratings, especially on G2 where they have nearly 2,000 reviews. Users love the scalability and automation, though some mention the learning curve for advanced features.
⭐ Review Winner: Instantly.ai
With a 4.9/5 rating on G2 and significantly more reviews across platforms, Instantly.ai has stronger social proof. That said, Saleshandy’s ratings are still very solid.
The Honest Pros and Cons
Saleshandy
✓ What Works Well
- Clear, affordable pricing perfect for small teams
- Excellent deliverability monitoring tools
- Unified inbox saves tons of time
- Agency portal for managing multiple clients
- Built-in lead finder included
- Sequence scoring helps optimise campaigns
- Strong customer support reputation
✗ Room for Improvement
- Follow-up customisation can feel limited
- Setup and optimisation takes time upfront
- May not scale well for massive operations
- Some features feel less polished than competitors
- Requires learning curve to maximise value
Instantly.ai
✓ What Works Well
- Unlimited account scaling is unbeatable
- Powerful email validation and testing
- Smart inbox rotation protects deliverability
- Comprehensive analytics for optimisation
- Active community and learning resources
- Robust API for custom integrations
- Excellent for agencies managing high volume
✗ Room for Improvement
- Heavy automation can feel impersonal
- Higher risk of spam folder placement if misused
- Less control over personalisation nuances
- Can be overwhelming for beginners
- Reliance on automation may not suit all strategies
- Pricing can add up quickly at high volumes
Who Should Choose Which?
Choose Saleshandy If You:
- Run a small to medium-sized sales team
- Want clear, predictable pricing
- Value deliverability over sheer volume
- Need strong client management features
- Prefer having control over sequences
- Want built-in lead finding tools
- Are willing to invest time in setup
- Manage an agency with multiple clients
Choose Instantly.ai If You:
- Need to scale to thousands of emails daily
- Want unlimited sending account capacity
- Prioritise automation and efficiency
- Run high-volume prospecting campaigns
- Need advanced API integrations
- Value community learning resources
- Have experience with cold email already
- Want straightforward unlimited account access
The Bottom Line
Both Saleshandy and Instantly.ai are powerful cold email platforms, but they serve different audiences and use cases. Your choice ultimately comes down to your specific needs, budget, and growth stage.
Our Take
Start with Saleshandy if: You’re building your cold email strategy from scratch, need transparent pricing, and want a balanced platform that doesn’t sacrifice deliverability for volume. It’s perfect for teams under 10 people and agencies managing a handful of clients.
Go with Instantly.ai if: You’re ready to scale aggressively, already know what you’re doing with cold email, and need the infrastructure to send high volumes across unlimited accounts. It’s built for growth-stage companies and agencies managing dozens of campaigns.
Neither platform is objectively “better”—they’re optimised for different scenarios. Saleshandy is the reliable saloon that gets you where you need to go efficiently. Instantly.ai is the high-performance sports car built for speed. Choose based on the journey you’re taking, not just the features on paper.
Still not sure? Most successful cold emailers recommend starting with whichever platform offers a trial or demo. Test your actual use case, not just the features list. What works on paper doesn’t always work in practice.
Start Building Your Cold Email System Today
Don’t let analysis paralysis hold you back. Pick a platform, test it for a month, and start reaching prospects. You can always switch later if needed.